Magnetically charged hair care for naturally beautiful hair. The most dynamic way to clean. MDL (Magnetic Density Level): 5. This dynamic shampoo's cleansing power comes from deep within the earth. Magnetite, a polarized mineral that infuses positive energy while repelling negative charges, combines with special cleansing and conditioning forces. Proteins fill in ravaged hair to smooth and soothe. With each shampoo, hair feels stronger, looks better. Micro-magnets expel oils and residues. Damage if repaired. Shine is an absolute blast. This is the positron effect of Energizing Shampoo. Made in U.S.A. Safe, gentle, effective for all hair types. Laurel and laureth sulfate free. No artificial color. No artificial fragrance. Contains certified organics. Cruelty free. Made in USA.