Reduces up to 95% of curl and frizz for 14 glorious days. Last up to 14 days. (Results may vary depending on texture of hair.) Beauty pure and simple. Organic coconut oils & avocado extracts. Why We Love It: It's a totally addictive, hair smoothing sensation! Why You Want It: This foolproof, easy to use, revolutionary system of products eliminates up to 95 percent of frizz and curl and cuts blow drying time by 75 percent for 14 glorious days. Organix Brazilian Keratin Therapy's system is recommended for all hair types including highlighted, color treated, chemically relaxed, wavy, curly and damaged. What's In It for You: An exclusive blend of antioxidant rich organic coconut and avocado oils along with nourishing cocoa butter combined with rich keratin proteins infuse into tresses and lock hair into smooth, straight, shiny, healthy looking strands. Not tested on animals. Made in USA.